Celebrating Ottawa’s Hockey Heritage
During my last semester of college I completed an internship with Ottawa Sports and Entertainment Group with a focus on the Ottawa 67’s OHL team branding and design. Founded during Canada’s centennial year and named in its honour, the 67’s have built a strong legacy with a wide fan base spanning all ages. My time there focused on creating social media content, including Instagram posts, posters, and lock screen designs, using Adobe Photoshop and Illustrator.
Designs for the Ultimate 67’s Fans
The goal was to celebrate key moments and deepen fan engagement through a variety of visuals. Deliverables included a post commemorating a player’s 100 games with the 67’s, a graphic highlighting the team’s custom Telus-sponsored helmet, and a "Welcome to Ottawa" post, which involved directing a photoshoot and designing the final piece. Additionally, custom iPhone lock screens were created for fans, showcasing some of the best aspects of the team, all targeted at followers of the 67’s social media platforms.
